advertising > Algalita Marine Research Foundation

The Great Pacific Garbage Patch caught my attention a couple years ago. I knew that I wanted to center a project around this problem. My inspiration for this project was the plastic soup that makes up the garbage patch. The color palette for the project had to be friendly enough that people would look at the pieces but grim enough that people would remember you were talking about trash. The guerrilla advertising for this campaign got the audience involved by placing stickers in grocery stores on plastic items and floating messages in plastic bottles in public fountains.