advertising > Target Earth Catalog

Color and strong photography were my two main goals in creating this catalog. I knew I wanted clean lines and easy to read text with lots of space. All of the pictures and products I purchased and shot myself. The color palette for the catalog comes from the nature element on each page. The copy focuses on “re” which makes people think of recycle and reuse. The grass Target logo on the front of the catalog is real grass. I grew the grass logo in this shape that way I would get the exact feeling I was looking for.